Corporate Evangelism

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Pay Per Click Advertising For Home Business Owners

Gepost door admin op 25/06/2008
Toegevoegd onder: Corporate Evangelism

The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. Most free advertising will never be seen by anyone and as a result business owners get discouraged and quit.

Pay Per Click search engines are one of the most effective tools you can use to bring quick targeted traffic to your site. With pay-per-click search engines, you pay every time a visitor clicks on your link, anything from a few cents to a few dollars. Lets say you have a site that sells camping gear and you want to rank in the top ten in the search engines for the term camping gear. To be ranked in one of the top ten spots in the free search engines, you’d probably be looking at several months’ minimum, if ever. But in the pay-per-click search engine you can grab a top ten spot anytime you want. That’s because all you have to do is see how much the person who has the position you want is paying per click, and simply outbid them by paying one penny more. Then when your potential customer searches for the term camping gear your link will show up as one of the top 10 listings on the search results page. Each time someone clicks on your link, you’ll pay however much you have bid for that position.

The advantages of bidding on keywords with pay per-clicks are that you get highly targeted advertising, because you only pay when someone actually clicks through to your site. Your listing get posted quickly and you can start profiting from increased traffic almost immediately. In order to be in one of the top ten positions, all you have to do is outbid your competitors, which is only a matter of a penny more per click.

Done right, pay-per-click advertising can be very profitable and to help you ensure your campaigns are profitable avoid keywords that are too general. General keywords will attract a lot of traffic but drive up the cost of your pay per click campaign and convert very few visitors to sales because general search terms aren’t specific enough or in very high demand. Try using keyword phrases, two or three words that pertain to your business. Use any search term suggestion tool and put in your keyword. The results will show your term, how many times it has been searched and also show many different variations. Try to pick one that is more specific to what you’re trying to advertise using two or three words. That will lower you’re cost and be more targeted. The money you save by doing this will enable you to bid on more keywords and you can still get the same exposure without competing for the expensive terms.

About The Author

Kevin O’Hara

President and owner http://www.buzzseek.com.

kevin54321@optonline.net

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What to do When Your Advertising Doesn’t Work

Gepost door admin op 11/06/2008
Toegevoegd onder: Corporate Evangelism

All too often I have heard clients say “Advertising doesn’t work for us” after a single appearance of their ad - sometimes even after trying only one media.

There are a number of things you can do if you want to know for sure whether advertising works or not for you. The first of them is to give your ad a fair chance.

Follow these basic rules and enjoy learning what the best way is for you to advertise. If your advertising doesn’t work, it is probable that one of these rules has not been followed.

If you have followed these rules and your results are still disappointing, then please get in touch: enquiries@advertsuccess.com and we will be pleased to look into your case individually absolutely FREE.

Rules for making your print advertising work

  • 1. Give yourself a fair sample to evaluate. As a rule of thumb, you should take no fewer than 3 insertions in a weekly or monthly magazine and 5 insertions in a daily title. Only the fanatical reader will read front to back of every issue. You need to allow for readers going on vacation, or just those who might miss an issue. You also want to give them a fair chance to have a need for your product. You can only make a decision about whether a publication’s readership provides a viable source of leads once you have given them all a fair chance to respond.

  • 2. Ensure your ad is given prominence. Why do the bad boys sit at the back of the class? So the teacher pays them less attention. In advertising you want to be right at the front of the class all the time. Unless you ask for it, you’re not going to get it. Always ask for a right-hand page (it really makes a big difference). Don’t be afraid to press for other positions too if you think they will make a difference. You can even make them bargaining chips in your negotiation. For example, “Promise me top-right of a right-hand page and I’ll book the ad now”. Few Ad Sales reps will be able to resist that!

  • 3. Compare results over a number of different media. Don’t put all your eggs in one basket - and don’t move sequentially from one media to the next until you find one that works. Test 3, 4 or more if you can, all at the same time so you can compare results like for like over the same timeframe.

  • 4. Perform tests to maximize response. A fair test is one that is directly comparable to another. Ideally therefore, you should give each test exactly the same terms. (Same shelf life in the same publication).
    The sort of tests you can try include:
    a. Headlines
    b. Copy
    c. Call to action
    d. Ad size
    e. Colour/mono
    f. Other creative changes - register at Advertsuccess.com and get a free copy of “8 Creative Techniques for Small Press Advertisements”, for more test examples.

  • 5. Allow for differences between publications. Sometimes, certain media really do not work - even ones that we thought had to produce a ton of leads have been known to disappoint. There is normally a rational reason for it -perhaps it is not a readership that responds to classified advertisements; perhaps the readership figure is actually a lot lower than the circulation figure.

    In our experience, we have found that controlled circulation or free publications are those most likely to produce disappointing results. It stands to reason after all, if you get something for free, you are less likely to read it from front to back than one you pay good money for.

    You should allow for this in your campaign consideration so that you don’t expect too much from a publication that cannot deliver. There will be other criteria too that will affect what sort of response you should expect - criteria such as the circulation volume, demographics, frequency. Take account of these criteria when planning an acceptable level of response.

    For details on how to select your media analytically, see the 9-Step-Plan to Advertising Success.

  • 6. Beware the advice of your Ad sales rep. Whatever you do, if your advertisement gives disappointing results, be careful before you take the advice of your friendly sales rep. S/he will argue that you should try running it with a bigger size, perhaps to allow a larger headline - or to give it a longer span so the readership have time to respond properly.

    Remember, however helpful they are, media sales people have completely different motives to you. Of course they want your ad to work. Then you’ll be more likely to advertise again. But just remember, they get paid the same whether you get one response or a hundred. You don’t. Always remain in control of your ad spend and don’t let them tempt you to deviate from your budget.

    • I hope you will find this useful in planning your ad campaign. If you follow the advice I have given here, I am confident that you will enjoy more success with your print advertising campaigns. If not, please email me at enquiries@advertsuccess.com and I will give you a FREE consultation.

    Remember, for a fail-safe method to getting the best results guaranteed have a look at The 9-Step Plan to Advertising Success. Available at http://www.advertsuccess.com

    This, and many other resources for maximizing response from print advertising, are available at http://www.advertsuccess.com

    This article may be reprinted in full providing all links are kept in place and it is acknowledged to Advertsuccess.com.

    Copywright Datsmart Ltd. 2005

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    Trade Writing - For Cash!

    Gepost door admin op 03/06/2008
    Toegevoegd onder: Corporate Evangelism

    Often considered as “plain Jane’s” of the print world, trade magazines prove that there is more to a market than just a pretty face.

    Trade magazines are written for a specialized audience and typically focus on one specific area or industry. Even the ads reflect this focus.

    They assume the reader is familiar with the material that’s covered and though it can be quite technical, they aren’t usually written in a scholarly manner - this is good news for writers seeking to ad power clips to their portfolios.

    Trade magazines provide a large, open and lucrative market for freelance writers because with so many competing magazines there is always a huge need for content and being an expert isn’t a prerequisite for industry publication.

    Try putting “trade magazines” into a search engine such as Google.com and you get well over 250,000 hits. Now try “consumer magazines.” At 86,000 hits it’s easy to see where the markets lie.

    Now is the time! There are literally thousands of FREE trade magazines available by subscription on the Internet and more become available every day. They cover every subject and every angle imaginable. They are also some of the best paying markets in the business.

    Get Your Money Where Your Trade Is Or Isn’t!

    You don’t need to be an expert to get published in trade magazines as long as you are very familiar with what your target magazine is buying.

    The ABA Journal for lawyers, pays between $400-$2000 per article and requests that all material be centered around the law, or practicing the law, but they also buy pieces focused on legal news, current trends, the business of running a practice and technology for lawyers. This leaves room for writers who don’t happen to be law experts to find a niche’ in this publication. Can you write about the newest technology or software that would be appropriate for law office staff? Can you offer a fresh approach for making a waiting room delay more enjoyable for their clients?

    Across The Board is a non profit magazine for leaders in business, government and more. It’s 60% freelance written and pays between $50 -$2500 for articles, essays, book excerpts, humor, personal experiences and opinion pieces. They also buy reprints. No expertise needed here! An article focused on the positive philanthropic policies of a fortune 500 company or the uplifting personal story of some one helped by such an organization would be right at home in this venue.

    Of course, if do have an area of expertise consider exploiting it in the trades too.

    The American Journalism Review -at 80% freelance written, covers expose’, ethical issues and personal experiences. Paying between $1500 and $2000 per piece for 2,000-4,000 words. Online, in the news and real time media focuses all apply.

    Looking for Markets -in all the right places

    As I said earlier the Internet is an incomparable resource of markets specifically for trade magazines and below are my two favorite places to shop for FREE magazines to find markets:

    Free Magazine Trade Source is one of the most comprehensive sites for you to subscribe to trade magazines that you would like to target for article publication. They literally have hundreds of free publications.

    TradePub.com is another excellent source for FREE trade magazine subscriptions. They also have hundreds of high quality magazines to chose from - it’s amazing really.

    Don’t abandon what you know to work either Writer’s Market currently has a list of 550 paying trade markets listed with contact information, rate of pay and a description of the types of submissions accepted and there are many others only a mouse click away. And many other writer’s website have market listing that include trade market information. You can look for more places to find writer’s markets on the Resources for Writers page.

    With their plain industrial covers and unilateral focus trade magazines have been the unattractive sibling of consumer oriented magazines for a very long time. It’s a reputation undeserved in the freelance writing market. With no true need for specific expertise in most publications maybe it’s time for us all to take a second look at the lucrative opportunities available for freelancers that write for trade publications.

    About The Author

    Angela Butera Dickson is a full service, freelance copywriter offering some of the best prices on the web. From articles to brochure copy, ghostwriting to marketing letters, she can help you cultivate a polished, professional business image: www.angeladickson.com, email: angela@angeladickson.com

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    Bird Watching Presents - Christmas Gift Ideas

    Gepost door admin op 14/05/2008
    Toegevoegd onder: Corporate Evangelism

    Bird watchers are rabid about bird watching, and rightfully so. If you are looking for Christmas gift ideas for bird watching presents, here are a few keepers.

    Bird Watching Presents

    As with practically anything in our modern society, there are all kinds of gadgets and unique gifts that make great Christmas gift ideas for bird watching presents.

    1. Electronic Bird Identifier - The Electronic Bird Finder is a device that provides you with the ability to recognize bird sounds and appearances through a comparison with a database in the device. Bird appearances are shown on the device and an ear plug lets you listen to bird calls until you match what you are hearing in the wild with a specific bird in the database. About the size of a pager, the device comes in an easy to carry pouch and is built to take a pounding. You can expect to pay $25 to $50. Just search for “electronic bird finder” on the web to find cost options. .

    2. Bird Watcher’s Digest - Bird Watcher’s Digest is “the” magazine for bird watchers. Great for beginners and avid birding fanatics, the magazine covers unique bird watching locations, birding tips and reviews of Big Day bird watching events to mention just a few items. A one-year subscription will set you back a whopping $19.95, money well spent when you see your friend or loved one hunkered down on the couch and reading away.

    3. Trek Pod - This handy device is so cool it should be illegal. The Trek Pod is a multi-function device that acts as a hiking staff while you cruise around looking for optimal bird watching spots. Once you find the perfect location, the staff converts to a tripod you can mount binoculars, cameras and scopes onto. Oh, WHY didn’t I think of this?! You can expect to pay $135 for the Trek Pod.

    4. Nomad Bird Watching Journals - A little self-promotion. Nomad Bird Watching Journals are great gifts for bird watching enthusiast. Whether they enjoy bird watching tours, backyard birding or bird watching vacations, these journals let bird watchers keep track of sightings, conditions, locations, people met and impressions of the birding experience. A great Christmas gift, you can see the journal by clicking the link in the byline of this article and expect to pay $25 for the journal with case.

    Bird watching is sweeping the world. Now you know what to buy bird watching enthusiasts for the holidays.

    Rick Chapo is with http://www.nomadjournals.com/bird_watchers.cfm - makers of writing journals. Bird watching journals make great Christmas gifts for him or her.

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    Philadelphia County Housing Prices Jumped 19.1 Percent in the Fourth Quarter of 2005

    Gepost door admin op 17/04/2008
    Toegevoegd onder: Corporate Evangelism

    FOR IMMEDIATE RELEASE February 24, 2006

    Philadelphia County Housing Prices Jumped 19.1 Percent in the
    Fourth Quarter of 2005

    The county also saw a 6.5 percent decrease in the number of
    residential homes sold

    DEVON, PA - Philadelphia County median home prices jumped 19.1
    percent to $131,000 in the fourth quarter of 2005, according to
    Prudential Fox & Roach REALTORS® HomExpert Market Report ©. The
    median sale price of homes in the fourth quarter of 2004 was
    $110,000.

    In the fourth quarter of 2005, the county saw 4,564 homes sold,
    a 6.5 percent decrease, compared to 4,880 homes sold in 2004.
    The average number of days a home remained on the market
    increased from 22 days in the fourth quarter of 2004 to 30 days
    in the fourth quarter of 2005.

    The median price of new listings of homes in Philadelphia County
    also increased in the fourth quarter by 24.9 percent to $149,900
    in 2005 from $120,000 in 2004, according to the HomExpert Market
    Report.

    Philadelphia County averaged 11,563 homes per month available
    for sale in the fourth quarter of 2005, an increase of 51.5
    percent from 7,632 homes per month during the same time in 2004.

    Other fourth quarter HomExpert Market Report© findings:

    - Chester County led with the highest median sale price in the
    five-county region at $295,500, followed by Bucks County
    ($287,658), Montgomery County ($265,000), Delaware County
    ($198,500) and Philadelphia County ($131,000).

    - Philadelphia County led the five-county region in median price
    increase with a jump of 19.1 percent. Bucks County posted an
    increase of 10.6 percent followed by Delaware County at 9.5
    percent, Montgomery County at 8.2 percent and Chester County at
    7.5 percent.

    - Philadelphia County sold 4,564 homes in the fourth quarter of
    2005, a decrease of 6.5 percent. Montgomery County sold 2,767
    homes, a decrease of 2.2 percent, Delaware County sold 1,936
    homes a decrease of 5.8 percent, Bucks County sold 1,785 a
    decrease of 8.7 percent, and Chester County sold 1,595, a
    decrease of 10.9 percent.

    About Prudential Fox and Roach REALTORS

    Prudential Fox and Roach, REALTORS®, the nation’s fourth
    largest provider of home services, is an independently owned and
    operated member of the Prudential Real Estate Affiliate, Inc.
    and the largest Prudential affiliate in the country. As the
    Tri-State area’s real estate leader, the company has more than
    64 sales locations and 3,700 associates. Through its affiliate,
    the Trident Group, the company provides one-stop shopping and
    facilitated services to its clients including mortgage financing
    and title, property and casualty insurance.

    About HomExpert

    The 2006 HomExpert Market Report is a product of the Prudential
    Fox & Roach Realtors’ Research Division. Findings were compiled
    using the company’s exclusive HomExpert service, which analyzes
    TreND Multiple Listing Service (MLS) data and provides
    up-to-the-minute statistics. HomExpert offers exclusive analysis
    of real estate activity regionally, by county, MLS area or zip
    code across the Prudential Fox & Roach service area.

    ###

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    Best Adsense Blog That Will Cause Visitors To Go Click Crazy

    Gepost door admin op 01/04/2008
    Toegevoegd onder: Corporate Evangelism

    The best Adsense blog is no less than a faithful, reliable cash cow that will constantly yield significant amounts of revenue for the blogger.

    But what does the best Adsense blog really look like? Here is an amazing Adsense secret that has the potential of lifting up your Adsense earnings to unprecedented levels or heights that you have never reached before. And quite likely the sort of Adsense revenues that you never dreamt about or thought possible.

    In the best Adsense blog the valuable useful content that is so amazing that it causes readers to hunger for even more information, is merged with the Adsense ads in such a way that they look like one and the same thing from the same source. This means that the Adsense ads have the same color and background as the rest of the blog site. The result is that readers can easily and smoothly glide from the content to the Adsense ads without hesitation. This is what will result in dozens and at best hundreds or even thousands of clicks taking place at your Adsense blog.

    People hate to be advertised to and the main characteristic of a best Adsense blog is that that the ads do not really look like ads but more like extra links to click for more valuable information and tips.

    Find out how you can learn more about the best Adsense make money secrets from an expert who makes over $19,000 a month from Adsense. Or discover an easy way to increase traffic to your Adsense blog using only free articles marketing.

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