Tropins Blog

Standing out at a Career Fair can make a difference in your career search. Job Fairs are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a Silicon Valley Job Faire in January, 10 companies as showing up, and Dice has 82 job fairs scheduled for this year across the States.

How do you rise above the crowd at a Career Fair? The competition can be substantial, but you can help yourself surpass from the crowd with early homework. At AA-Careers, we have a simple 6-step process to prepare. Plan to go? Here’s how to prepare:

First, investigate the companies that are going and pick your targets. Use the World Wide Web to check out the organizations that are there before you go. Go to their web sites and see if they have their jobs posted. Pick a sound number to target, and get ready to spend an hour or more researching each one. It’s hard to do more than ten in a day, and four or five is a much more reasonable target. For each company, you want to know: key product lines, recent news, and executive names. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.

Second, if there are job postings on the web, read them to see what the hiring manager is looking for. Create a mapping of your achievements and skills to the prerequisites of the job. Make the terminology match. If the hiring company calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring organization.

Third, create a ‘mini sales pitch’ for each potential company/job combination. Write down a ninety second ‘thumbnail’ that you can repeat out loud depicting why you are a special prospect for that job. You’ll use this in your resume and when you meet the team from the company at the job booth.

Fourth, modify your resume for each opportunity. The objective on your resume should exactly match the position you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job requirements. Especially at a Career Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be quick to see that you’re a match based on your resume.

Fifth, rehearse your ‘mini-sales-pitch’. Collect your research and the resume for each opportunity - bring a couple of copies for each – and put each in a intelligibly marked folder. Keep them in a lightweight briefcase or folio.

Finally, dress and prepare as if you’re doing on-site interviews. Dress well and be fittingly groomed. Avoid strong cologne or perfume…use any eau de cologne or fragrance meagerly, if at all.

Remember to smile, and good hunting!

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ASK Public Strategies, based in Chicago, Illinois, is a firm established by David Axelrod, chief campaign strategist of recently appointed President Barack Obama. ASK and the AKP&D Message and Media are from the same offices, both run by Axelrod. Two of Axelrod’s associates at ASK are managing partner Eric Sedler, a former AT&T and Edelman employee, and John Kupper, developer of numerous public affairs communications drives.

ASK Public Strategies business once assisted Cablevision, owner of Madison Square Garden in opposing against the New York Jet’s plot in forming a new arena in Manhattan. Cablevision then established the “New York Association for Better Choices” campaign and put up anti-stadium advertisements.

Another contribution of ASK Public Strategies was its aid to the American Telephone and Telegraph company (AT&T) with municipal broadband referenda.

ASK focuses on supplying administration campaign, advertising and communications strategies to various private sectors and nonprofit groups that aim to influence stakeholder views.

The three partners, Axelrod, Eric Sedler and Kupper, perform most of the work at ASK Public Strategies since every partner is assigned with tasks from their respective clients. Eric Sedler, a longtime activist for local Chicago neighborhoods, knows the power of the local communities to put forth initiatives.

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How does social media marketing work? Well it’s very simple, you have to create a page on each social networking site that you know of and begin to network with other people on that social media site. By networking I mean “become friends” with others that have posted pages that are interested in the types of products you would like. For instance if you are selling jewelry then you would want to network with as many women as you can as women will be the ones interested in the jewelry. If you are advertising baseball bats you would def. want to target men as they are more likely to purchase the specific item you are selling. The ideal product would be one that can be targeted to both genders so that you can maximize your results.

Once you have network partners you then will need to utilize them to your advantage. Find another person or multiple people who are advertising similar products and invite them to do a Joint Venture. Meaning you will promote their product and they will promote yours to their entire database of customers and leads.

Sometimes a Joint Venture can be hard when you are just starting out especially if you do not have a list of leads and customers. So when you’re first starting out it might be a bit easier to just ask your network partners for a link exchange. You will post their link on your site and they will do the same for you. This is a great way to get your business out there and begin to get noticed.

All of the techniques mentioned above are great ways to build up your customer base and begin collecting leads. The more leads that you get and use to build your database the better chance you have of turning those leads into sales!!

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Visible Technologies has announced the launch of TruReputation, an online service dedicated to shaping and protecting your hard-won reputation. You know how random the online world can be; you worked hard to build your company’s reputation, but there’s still hostile entities out there spreading falsehoods about your company, or trying to make you look bad. For example, Dominos Pizza has been delivering fresh, quality pizzas for decades, but it took two malicious pranksters to nearly destroy that hard-earned reputation almost overnight. Fortunately, Dominos responded quickly and restored their good name in a concerted online media effort.

The lesson learned from the Dominos Pizza incident is clear; your online reputation is paramount to your business success, and it’s not advisable to leave this aspect of your business to random chance. Dominos Pizza did not leave their online reputation to chance, and neither should you. With TruReputation on your side, you can rest assure that your online reputation will be closely monitored, and direct steps will be taken to make sure positive, accurate websites appear on your search results. With proven, ethical methods, TruReputation makes sure the world knows about your positive contributions, good product reviews, and strict ethical standards.

Your first step to analyzing your online reputation is using TruReputation Score, which numerically measures your reputation on a scale from 1 to 500. Once you know where you stand, contact TruReputation to see how you can shape and protect your good name and brand.

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